Blog by Brenda Russell

<< back to article list

Canada Ranked #3 Among Chinese Tourists

China Tourism Industry Booming

 
2010 Canada ranked No 3 as a favoured destination among Chinese tourists
 
 
Chinese international travellers, especially those travelling long distance are not travelling for their personal enjoyment. More important are trips with a major purpose of business, education or Visiting Friends and Relatives.
 
But even the “leisure” trips to Europe, Australia, North America or Africa are not performed by “holiday makers”. To have a good time with decent food and people who understand the Chinese language and culture is easier, cheaper and more convenient to get within the “Chinese world” of Hong Kong, Macao, Taiwan and Southeast Asia. Intercontinental travel is first of all for prestige and status, for the traveller him/herself and for China as a whole, demonstrating Soft Power by the number of Chinese who can afford to go abroad.
 
Having prestige and status is not just vanity, but a necessary precondition to be a successful member of the in-groups of the different part of the Chinese upper class. Accumulation of social and cultural capital is needed especially in a group-orientated society with only weakly established rule of law.
 
For western leisure tourists, to economize on travel expenses is a private decision, for affluent Chinese it would be a sign of weakness to the surrounding society. An economic downturn might hurt the sales of Rolls Royce in China, but a few thousand dollars for an international trip will still be seen as a necessary and affordable investment.
 

 
Hong Kong Report
 
China's leading online travel service said the country's tourism industry is booming, and it expects a 50 per cent jump in mainland customers travelling to Hong Kong this year.

That will come as good news for Hong Kong, whose tourism industry is powered by the millions of visitors who cross the border each year.
 
China's top online travel service Ctrip.com and Hong Kong beauty products retailer Bonjour, have joined hands to promote tourism on the mainland and in Hong Kong.

The two firms are launching a joint VIP card with special deals for cardholders travelling around China, Hong Kong and Macau.
 
After a pick-up in 2009, Ctrip.com said tourism business is booming, especially with customers travelling to Hong Kong.
 
Tang Lan, VP of Sales & Marketing at Ctrip.com said: "Now we are the number one travel agency for mainland China travellers going to Hong Kong. And the number in 2008 was about 90,000. And 2009, it reached 150,000."
 
    
 
Ctrip.com expects to see a 50 per cent jump this year in mainland customers travelling to Hong Kong. Mainland visitors are a key driver of Hong Kong's tourism industry. An estimated 17 million of them flock across the border each year.

Meanwhile, Hong Kong-grown Bonjour has seen sales jump by 33 per cent in the first half of the year.
 
And with a growing number of Mainland Chinese tourists in Hong Kong, it is keeping positive on its sales outlook.
 
"Up to now, (sales) is about 35 per cent. We expect the percentage will increase to about 50 per cent in the next few years," said Alan Chan, executive director of Bonjour.

In the first half of this year, more than 10 million mainland tourists visited Hong Kong, an increase of 23 per cent compared to a year ago.
 
They all want to see Niagara falls
 
Top 10 Canadian Attractions

 

1.     The Canadian Rockies

2.     Niagara Falls

3.     Pacific Rim National Park

4.     Cabot Trail (Nova Scotia)

5.     Baffin Island (Oikiqtaaluk)

6.     Vancouver/Victoria

7.     The Prairies

8.     The Rocky Mountaineer

9.     Old Québec City

10. Bay of Fundy



President: James McNaught, MBA, MTH

Catherine Yan Xu, B.Sc., Dip. Int'l Trade

Nancy Rajabian, BSN, MSC, PHD, ABMPP

Brenda Russell, REALTOR®

Sarah Yan Ping Gu, MA

Jane Wang, MBA

Mandy Li, MA

PacWest International Management Inc
Government and Corporate Development
America-Canada-England-Switzerland-China
Since 1985


PacWestInternationalMgmtInc.  .jpg